Planners give thumbs-up to Octopus

01/11/2011 10:41:36

 

Planners have given London & Bath Estates the thumbs-up over its plans for an Octopus office project.

The 164ft building will be built alongside the M4 at Chiswick Roundabout and will provide a gateway into west London.

Designed by Make Architects, the building will be covered in LED cladding which will enable it to be used for innovative advertising campaigns and cutting edge public art exhibitions.

The scheme will bring with it more than 50,000 sq ft of retail space on the ground floor as well as a garden on the roof.

Planners gave the scheme the thumbs-up after previously rejecting an earlier application to Hounslow's Planning Committee over concerns that the advertising space could divert drivers' eyes away from the road.

But the approval came after a public inquiry found that the LED advertising space would not have a negative effect on people passing by in cars.

Kim Gottlieb, managing director at London & Bath Estates, said: "For one of the world's greatest cities, a truly iconic building to mark the entrance along its primary transport route is long overdue.

"The Octopus will create a point of focus and attract interest in this part of London, creating jobs and providing an economic boost at a time when this is sorely needed."

Copyright Press Association 2011

 

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