The World Toilet Organisation (WTO) has launched its We Deserve Better campaign to mark World Toilet Day.

November 19th marks the celebration of toilets around the world, with the campaign aiming to raise the public profile of the appliances.

According to the WTO, "toilets deserve better social status" and good-quality lavatories should be seen as objects of desire.

"We encourage all of you to participate in this year's celebration," the industry body states.

The Royal Society for Public Health recently called for public facilities to be equipped with more modern technologies in order to ensure sanitary conditions are maintained.

Chief executive Richard Parish explained that bathrooms fitted with modern appliances allow users to wash and dry their hands more cleanly.

As such, he asserted that the likelihood of germs being spread could be diminished - preventing bacteria from reaching food in restaurants.

He added that this in turn could prevent a range of diseases such as acute gastrointestinal infections.

The associated reduction in medical costs could save UK taxpayers up to £80 million each year, he pointed out. ADNFCR-1903-ID-18885299-ADNFCR

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