specifinder.com is the comprehensive, online product directory for the building industry  

 

It is brought to you by The Building Centre which has over 80 years experience in providing product information to the professional specifier.  This experience has influenced the design of specifinder.com, making it the ideal marketing tool for manufacturers wishing to place their products in front of a captive audience of specifiers, architects, designers and self-builders.

 

What is specifinder.com?

specifinder.com is used by professional specifiers to search across 1,400 product categories, 10,000 company profiles, 40,000 trade names, 3,000 brochures and our ever expanding database of case studies, industry and product news.

 

There are over 5,000 detailed product information pages, allowing the user to obtain more specific, technical information and pinpoint brochures which specifically meet their requirements.

Why choose specifinder.com?

• We receive 10,000 + unique visitors per week
• Over 5,000 brochure downloads per month
• Used by 96% of the top 50 architects’ practices (including those to the right)
• Used by 88% of the top 50 contractors (including those to the right)
• Provides wide reaching marketing to your target audience
• Our newly improved search facility allows users to:
  
  
• Search inside your brochures, as all content is fully indexed and added to our database.
• Search for your trade names.
• Search the content of your news and press releases, which is also now fully indexed.

 

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What makes specifinder.com unique?

 

As well as the standard search features that you would expect from any online directory, we believe that we have some important extras which set us aside from our competitors:

• Brochure Library: This unique facility allows users to add your product literature to their online library. Then, whenever that piece of literature is updated, the user is instantly alerted by email, allowing them to request or download the new version.
  
  
• Tailored Classification: Our product classification has been developed incorporating not only CI/SfB, but also our 80 years experience of specifiers’ requirements, giving much more precise search results.  This ensures that your contact details, your products and your brochures appear in front of the potential client, at the vital point in their selection process.
  
  
• Interactivity: specifinder.com has increased interactivity, via comments and discussions, which improves site stickiness and allows you to respond to customers immediately.

 

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Our Users

• 96% of the top 50 architects’ practices use specifinder.com
• 88% of the top 50 contractors use specifinder.com
• 70% of our monthly registered users are professional specifiers, 25% are home improvers/self-builders
  and 5% are students
• The 70% specifiers break down as shown in the pie chart to the right.

 

 

 

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Marketing Activity:

specifinder.com is actively promoted through a range of marketing activities:

• Email campaigns to a vast, segmented and targeted database
  
  

• Social Media: We actively use various social media platforms such as Twitter to promote our subscribers and engage with specifiers.
  
  
• Product Alerts: Subscribers are regularly promoted via our series of ‘Product Alerts’ and ‘Products of the Month’ email alerts which are broadcast 3 times a month to over 25,000 professional specifiers.
  
  
• Search Engine Optimisation: specifinder.com has been redeveloped and designed with search engines in mind.  This means that because specifinder.com ranks highly on search engines, your company is also more visible.  This will directly drive traffic to your site.
  
  
• Dedicated News Feeds: We receive tailored daily industry news from The Press Association, ensuring that specifinder.com is the place that specifiers keep coming back to for the latest news.
  
  
• Industry Associations: The Building Centre has many close partnerships with leading industry bodies including Construction Products Association, UK Green Building Council, BRE and more.

 

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Ongoing development plan:

Having already updated and developed specifinder.com to be a comprehensive, informative and user-friendly online tool, we still have an ongoing development programme planned for 2012.

 

New interactive features will continue to be added, even further enhanced search engine visibility as well as providing you with the ability to update your own entries, add news, gather statistics and much more.

 

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Subscription Options:

 

	Free Entry*	Basic Entry	Enhanced Entry
Company Contact Details
Website Link
Enquiry Form
Trade Names	(Max. of 5)
Product News	(1 of either per quarter)	(1 per month)	(Unlimited)
Case Studies		(1 per month)	(Unlimited)
Banner Advertising		(10% Discount)	(1 month Inclusive)
Company Description		(50 Words)	(Up to 500 Words)
Company Logo
Location Map
Case Study Mapping
Profile Page Images
Detailed Product Listings
Brochure Downloads
Videos
CAD Drawings
BIM Components Listed
Prioritised Search Results
Twitter 'Follow' Button
	£0	£295	£495
	Apply now	More Info	More Info
		Sign-up online	Sign-up online

 

*Please note that Free entries, and any news for such entries, are subject to approval and will be entered at our discretion. Free entries may not go live for up to 8 weeks.

 

Other Add-ons: Sales Leads | Hardcopy Literature Distribution