The UK’s foremost provider of construction industry marketing training.
The Building Centre has teamed up with Sales & Internet Marketing and Competitive Advantage to become the UK’s foremost provider of Construction Industry Training Courses and workshops. The one day training courses focus on sales and marketing for building products and services companies.
Content is construction specific. In today's increasingly competitive environment it is important to strengthen your organisation’s sales and marketing skills and improve profitability
Social Media, Online Marketing & SEO Courses
Social media is often perceived as an indispensible marketing tool, but how and why?
Despite an historical inability to quantify its worth social media is getting increased investment: Many companies big and small have acknowledged its presence and that firms who do not have a twitter account, Facebook page or blog are beginning to find themselves in the minority.
So what exactly is it and can it work for your business? We’ve teamed up with Sales And Internet Marketing to provide a course which explains what social media can do for your business.
- An Introduction to Social Media, 30th November 2011
- Get Started Online Workshop, 24th January 2012
- Search Engine Optimisation & PPC, 6th March 2012
Competitive Advantage Courses
(for building products and manufacturers)
All courses are CPD certified
- Construction Industry Overview, 8th March 2012
- Effective Specification Selling, 29th March 2012
- Marketing in the Construction Industry, 2nd May 2012
Sales & Internet Marketing
Course Leader: Lindsay Hopkins
Lindsay Hopkins started her sales and marketing career in the Hospitality and Leisure industry before becoming Commercial Manager of an entertainment venue hosting a variety of shows, bars, restaurants and cinema.
However when Lindsay started to notice a change in how people responded to traditional marketing methods, combined with the high cost of advertising, her interest turned to marketing using the internet – it’s free and gives us an opportunity to engage with a larger target market, much more easily and effectively.
After undertaking training and working as a freelance Online Marketing Executive, Lindsay started her own business Sales And Internet Marketing. Her clients now include small DIY firms to large Corporates including HSBC.
Having studied Landscaping at Merrist Wood in Guildford and helped small construction companies increase their brand awareness online Lindsay will be explaining the benefits, pitfalls and return on investment of online marketing for the construction industry.
- Entries on specifinder.com
- Building Information Modelling (BIM)
- Sales Lead Generation
- Hardcopy Literature Distribution
- Product Alerts
- Banner Advertising
- Reports & Lists
- Training Seminars