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Product A-Z | Marketing for Manufacturers

Marketing for Manufacturers - Training Seminars

The UK’s foremost provider of construction industry marketing training.

 

The Building Centre has teamed up with Sales & Internet Marketing and Competitive Advantage to become the UK’s foremost provider of Construction Industry Training Courses and workshops.  The one day training courses focus on sales and marketing for building products and services companies.


Content is construction specific. In today's increasingly competitive environment it is important to strengthen your organisation’s sales and marketing skills and improve profitability

 

Social Media, Online Marketing & SEO Courses

 

Social media is often perceived as an indispensible marketing tool, but how and why?


Despite an historical inability to quantify its worth social media is getting increased investment: Many companies big and small have acknowledged its presence and that firms who do not have a twitter account, Facebook page or blog are beginning to find themselves in the minority.

 

So what exactly is it and can it work for your business? We’ve teamed up with Sales And Internet Marketing to provide a course which explains what social media can do for your business.


 

Competitive Advantage Courses
(for building products and manufacturers)

 

All courses are CPD certified


 

 

Sales & Internet Marketing

Course Leader: Lindsay Hopkins

 

Lindsay Hopkins started her sales and marketing career in the Hospitality and Leisure industry before becoming Commercial Manager of an entertainment venue hosting a variety of shows, bars, restaurants and cinema.

 

However when Lindsay started to notice a change in how people responded to traditional marketing methods, combined with the high cost of advertising, her interest turned to marketing using the internet – it’s free and gives us an opportunity to engage with a larger target market, much more easily and effectively.


After undertaking training and working as a freelance Online Marketing Executive, Lindsay started her own business Sales And Internet Marketing. Her clients now include small DIY firms to large Corporates including HSBC.


Having studied Landscaping at Merrist Wood in Guildford and helped small construction companies increase their brand awareness online Lindsay will be explaining the benefits, pitfalls and return on investment of online marketing for the construction industry.

 

Competitive Advantage

Course Leader: Chris Ashworth

 

With over 30 years sales and marketing experience gained in the construction industry Chris is a leading authority on construction industry marketing and sales, regularly speaking at seminars and writing for journals.

 

His market research activities mean that he is fully informed about latest market trends. Chris is an Associate Lecturer in Marketing at Oxford Brookes University and a member of the CIMCIG organising committee.