Marketing for Manufacturers - Building Information Modelling (BIM)

What is BIM?

 

Building Information Modelling (BIM) is the collaborative process of creating a digital, 3D representation of a project containing information on all of its physical and functional characteristics and those of its components, thus forming a reliable basis for decisions during its life-cycle; from initial concept through to demolition.

 

Benefits to building product manufacturers

 

BIM has been around for a considerable time, but it has gained significant momentum in the UK since the announcement in May 2011, by the Government Chief Construction Advisor Paul Morrell, that collaborative BIM will be required on all Government construction projects of £5 million and over by 2016 – telling construction professionals to adopt BIM or be “Betamaxed out”.

 

As a result, building professionals are looking to adopt this new technology now more than ever – and they are increasingly expecting to see components from building product manufacturers to use in their modelling.

 

By providing BIM components, building product manufacturers can increase their chances of being specified – because a specifier would rather drop a specific, detailed component into their model than a generic one. This, in turn, will result in an increased likelihood of future re-specification. Because BIM is a collaborative process, spanning the project’s entire life-cycle, if a manufacturer’s products and their specifications are contained within the model the manufacturer is much more likely to be the first point of contact when future repairs or replacements are required.

 

If they already have BIM components available, specifinder.com subscribers can have their components listed at no extra charge, thus helping distribute them to a wider network and full contact details will be captured and forwarded for anyone downloading the components.

 

Getting your products BIM ready

 

For anyone looking to have components modelled for their products, we are also able to offer preferential rates through our partnerships with BIM developers.

 

For futher information, or to arrange a meeting, please email bim@specifinder.com

 

 

Construction Research: Adoption of Building Information Modelling

 

Our partners, Competitive Advantage, have recently published a a comprehensive research report detailing the take-up and implementation of BIM in the UK Construction Industry. The report covers the use of CAD and adoption of Building Information Modelling by Architects, Engineers and Contractors.

 

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